Brief: A nutrition mission to deploy communication design strategies to help targeted audiences learn more about nutritional health
Year: 2021
Description :
Delicate Digest is an initiative that is dedicated to educating expecting parents about the role of their eating habits, and how it can affect their child in the long run, also realizing how even the smallest of our actions can affect their genetic makeup.
About the project :
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By incorporating various platforms such as a website, Instagram page, prescriptive brochure, and AR app, this creative strategy ensures accessibility and engagement across different audience preferences, making it a holistic approach to education.
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The design's focus on community engagement, particularly through the Instagram page, highlights the importance of fostering discussions and creating interactive spaces for to-be parents. This approach not only educates but also builds a supportive community around nutritional health, enhancing the effectiveness of the initiative.
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The utilization of emerging technologies such as augmented reality demonstrates adaptability and innovation in communication design strategies. Integrating AR features into the app makes learning interactive and engaging, catering to modern preferences for immersive experiences.
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Through consultation with doctors, the initiative's tone and visual elements were able to stay inviting yet informative. The use of design methodologies like the Double Diamond and Gestalten laws allowed for iterative refinement, resulting in a well-rounded and effective communication strategy.
